ABC-Mart’s Expansion Strategy Japan-based ABC-Mart, one of the largest footwear retailers in Asia, is making a calculated entry into the Philippine market. Known for its wide range of casual and athletic footwear brands—including in-house labels like Hawkins and international names like Nike and Vans—the retailer is expanding its footprint beyond its home market, where competition has saturated and growth has plateaued. The move signals more than just business growth; it’s part of a broader regional strategy. ABC-Mart has been actively testing waters across Asia, with earlier expansions into South Korea and Taiwan proving commercially successful. The Philippines, with its rapidly…