It’s not every day that you walk into a steakhouse and leave with a new pair of cowboy boots. But that’s exactly what’s happening at a growing number of mid-tier restaurant chains across the U.S. Once solely known for their affordable ribs, sizzling fajitas, or salad bars, some of these restaurants are venturing into fashion retail—specifically, western wear. Cowboy boots have become an unexpected side dish to burgers and fries. At first glance, the move might seem odd. Why would a casual dining chain—one that’s neither high-end nor fast food—start hawking leather footwear? Is it a gimmick? A marketing stunt?…
